Podcast # 1 – Integrating social media in the executive education classroom

Podcast_Episode1Most every professional wants to generate ideas that make a difference.

In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use social media to generate ideas.

Bill, an active blogger and social media user himself, will share some tips on how academics can use social media and the keys to writing for practitioner and mainstream outlets vs. academic publications. In addition, I speak with Bill about the best ways academics / thought leaders and public relations professionals can work together.

I hope you enjoy the first episode of FIR on Higher Education with Kevin Anselmo, the communications podcast for academics, marketers, PR professionals and administrators working in an educational environment.

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About Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
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