The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

Screen Shot 2014-03-28 at 12.09.24 PM#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to draw on this archive and use it as a source for inspiration in creating / refreshing your own personal brand presence.

#FollowFriday Professor Feature 3: Mark Anthony Neal

Title: Professor at Duke University

Where on the web:  Blog, Google Plus,  Tumblr, Twitter, Huffington Post Blog, Facebook, YouTube / Webcast

Content focus: African-American studies

Noteworthy communications tactics from Mark Anthony Neal
In 2012, Mark Anthony Neal’s blog featured 1063 posts. That’s not a typo! He averaged almost three different posts per day. In 2013, that number shrank to a “disappointing” 821 – that’s still more than two posts per day over the course of a year!

While looking at this number can seem overwhelming and daunting and certainly this is not feasible for everyone, Mark Anthony Neal offers some insights on content creation that others can emulate. Whenever I talk to professors who are new to the concept of blogging and other forms of social media, I always remind them that posts can be short and sweet – this isn’t a research paper. Neal’s posts demonstrate this – some are as a short as one paragraph with a link to an interesting video. He also masterfully cross-promotes his content across his different owned platforms, interviews interesting guests related to his field and integrates pop culture into his content. Mark Anthony Neal’s content is also well-read because it is controversial. While not every academic needs to stir the pot to become noticed, it certainly does help to articulate different viewpoints on subject matters and to actually communicate an opinion on issues of the day.

ARCHIVE

Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George

The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

 

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About Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
This entry was posted in Blogging, Branding, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations and tagged , , , . Bookmark the permalink.

One Response to The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

  1. Pingback: Academics and communications #FollowFriday 4: Professor Karen Freberg for her use of Instagram | EXPERIENTIAL COMMUNICATIONS BLOG

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