Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

Gini DietrichAre you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, will share the story of how she mobilized her community to help promote her new book.

She also discusses how to build community on blogs (whether as an individual thought leader or a marketer / communicator representing a school brand) and shares insights on how to deal – and prevent – crisis communications scenarios (such as the case of a University of Wisconsin professor whose political opinions in an assignment email to students spiraled into a controversy).

About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, co-author of Marketing In the Round, and author of the new book Spin Sucks. Gini is a speaker, co-hosts the Inside PR podcast and can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. Learn more at the Spin Sucks blog.

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About Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
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