Podcast # 11 – The Impact of MOOCs on Teaching and Marketing


“They will change the way we all approach teaching.”

This is what Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, told me on FIR on Higher Education episode 11.

MOOCs are certainly causing disruption. Mangematin wrote in the Financial Times that MOOCs will leave behind a trail of failed global business schools. He elaborated on this piece in the podcast episode and addressed how academics should innovate in the way they go about presenting knowledge and fostering learning. He also discussed how marketers can use MOOCs as an opportunity to position programs and their school’s brand.

In our reports segment, I discuss how Wabash College used social media to raise over $465,000 in one day, while technology correspondent Harry Hawk discusses how he uses hashtags in the classroom.

About Vincent Mangematin

Vincent Mangematin is associate dean of research and senior professor of management and technology at the Grenoble Ecole de Management in France. Vincent’s research interest focuses on innovation processes in technological competition situations. He has successively worked on technology transfer, especially individuals’ movement between organizations and technology platforms, on creation and growth of high-tech startups, on clusters’ influence and on the emergence of new business models.

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About Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
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