Author Archives: Kevin Anselmo

About Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Podcast # 11 – The Impact of MOOCs on Teaching and Marketing

“They will change the way we all approach teaching.” This is what Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, told me on FIR on Higher Education episode 11. MOOCs are certainly causing disruption. Mangematin wrote in the Financial Times that MOOCs … Continue reading

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Storytelling from your student and client’s perspective

We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term … Continue reading

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Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

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Podcast 10: Disrupting Executive Education – The World Economic Forum’s New Forum Academy

Every January, the World Economic Forum (WEF) is in the news headlines as leaders meet in Davos, Switzerland to address some of the pressing issues facing the world. The WEF is also know for its thought leadership and research. Now, the organization is expanding into executive education. … Continue reading

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Re-thinking where you live and pursuing goals

Are you happy where you live at the moment? Are you able to pursue your goals – both personal and professional – in the current place you live? I am contemplating this question as I sit on a bench overlooking Lake … Continue reading

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Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.

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Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

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