About Kevin Anselmo
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and just launched an online media training program for academics.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
“They will change the way we all approach teaching.” This is what Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, told me on FIR on Higher Education episode 11. MOOCs are certainly causing disruption. Mangematin wrote in the Financial Times that MOOCs … Continue reading →
We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term … Continue reading →
In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading →
Every January, the World Economic Forum (WEF) is in the news headlines as leaders meet in Davos, Switzerland to address some of the pressing issues facing the world. The WEF is also know for its thought leadership and research. Now, the organization is expanding into executive education. … Continue reading →
Are you happy where you live at the moment? Are you able to pursue your goals – both personal and professional – in the current place you live? I am contemplating this question as I sit on a bench overlooking Lake … Continue reading →
Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.
Posted in Communications, Content Marketing, Podcasting, Professors
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Tagged book launches, book promotion, crisis communications in higher education, Gini Dietrich, New York Times best seller list, public relations, Rachel Slocum, reputation management, Spin Sucks
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It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading →
Posted in Communications, Content Marketing, Professors, Public Relations, Social Media, Thought Leadership, Uncategorized
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Tagged Ekaterina Walter, Higher Education Communications, Piper Jaffay study, Power of Visual Storytelling, Visuals and Teens
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