Category Archives: Blogging

Storytelling from your student and client’s perspective

We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term … Continue reading

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Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

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Why Individuals within Higher Education Need to Read Spin Sucks

Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected … Continue reading

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The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

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Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George

“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well … Continue reading

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What bad content marketers and annoying people at social gatherings have in common

You are at a social gathering and don’t know many people in attendance. You are looking to engage in an interesting conversation. Finally, it happens – you connect with a new person and start to converse. However, after a few … Continue reading

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Disseminating research through earned and owned media

There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to … Continue reading

Posted in Blogging, Education, Learning and development, Media Relations, Personal Branding, Public Relations, Social Media, Thought Leadership | Tagged , , , , , | 1 Comment