Category Archives: Branding

Storytelling from your student and client’s perspective

We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term … Continue reading

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Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

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The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

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Podcast #6 – Millenials, Workforce Needs and Higher Education

How should higher education innovate to meet hiring managers’ expectations of university graduates? Dan Schawbel, an expert on workplace trends and Gen Y careers, addresses these questions on episode six of For Immediate Release on Higher Education. He also delves into … Continue reading

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The meaning behind my company name – Experiential Communications

My wife and I had the pleasure of naming our first child in 2012. Like all parents, we wanted something different and unique that would personify our son. We chose Luca Salvatore.  The name reflects my Italian heritage and Salvatore … Continue reading

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