Category Archives: Communications

Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

Posted in Blogging, Branding, Communications, Education, Internal Communications, Learning and development, Public Relations, Social Media, Thought Leadership | Leave a comment

Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.

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Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

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Why Individuals within Higher Education Need to Read Spin Sucks

Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected … Continue reading

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The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what … Continue reading

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Communicating experience and impact in higher education

A couple of years ago, I was the hiring manager for a public relations position that came down to two qualified candidates. Person A had an undergraduate degree from an “average” school. By this, it was a school that you … Continue reading

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University online pressrooms – best practice examples

University communicators – how is your online pressroom? Is it meeting journalists’ expectations? If your media site is like the average, then according to a new survey your site needs some revamping. A study led by Proactive Report and Press Feed found … Continue reading

Posted in Communications, Media Relations, Public Relations | Tagged , , , , , , , | 6 Comments