Category Archives: Content Marketing

Storytelling from your student and client’s perspective

We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term … Continue reading

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Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.

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Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

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Podcast # 8: Interview with Professor Amanda Sturgill on How to Teach Digital Communications

Odds are that if you studied communications more than five years ago in college / university, much of what you learned then is now completely outdated. There is a good chance that communications students today will say the same thing years from … Continue reading

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Why Individuals within Higher Education Need to Read Spin Sucks

Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected … Continue reading

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The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what … Continue reading

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Podcast Episode 5: Discussion with Editor Jenny Rooney on How to Work With Forbes’ CMO Network

What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch? Jenny Rooney, CMO Editor at Forbes, shares insights on these questions and talks about ways she works with … Continue reading

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