Category Archives: Education

Podcast # 11 – The Impact of MOOCs on Teaching and Marketing

“They will change the way we all approach teaching.” This is what Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, told me on FIR on Higher Education episode 11. MOOCs are certainly causing disruption. Mangematin wrote in the Financial Times that MOOCs … Continue reading

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Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

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Podcast 10: Disrupting Executive Education – The World Economic Forum’s New Forum Academy

Every January, the World Economic Forum (WEF) is in the news headlines as leaders meet in Davos, Switzerland to address some of the pressing issues facing the world. The WEF is also know for its thought leadership and research. Now, the organization is expanding into executive education. … Continue reading

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Podcast # 8: Interview with Professor Amanda Sturgill on How to Teach Digital Communications

Odds are that if you studied communications more than five years ago in college / university, much of what you learned then is now completely outdated. There is a good chance that communications students today will say the same thing years from … Continue reading

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Why Individuals within Higher Education Need to Read Spin Sucks

Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected … Continue reading

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Podcast 7 – Interview with Eric Schwartzman on How to Create Engaging Online Courses

What are the keys to creating an engaging and educational experience when producing online classes? In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman answers this question.

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Communicating experience and impact in higher education

A couple of years ago, I was the hiring manager for a public relations position that came down to two qualified candidates. Person A had an undergraduate degree from an “average” school. By this, it was a school that you … Continue reading

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