Category Archives: Media Relations

The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

Posted in Blogging, Branding, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations | Tagged , , , | 1 Comment

Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George

“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well … Continue reading

Posted in Blogging, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations | Tagged , , , , , | 3 Comments

How to do media relations without pitching a story

PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint … Continue reading

Posted in Media Relations, Networking, Public Relations | Tagged , , , , , , , | 2 Comments

Podcast Episode 5: Discussion with Editor Jenny Rooney on How to Work With Forbes’ CMO Network

What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch? Jenny Rooney, CMO Editor at Forbes, shares insights on these questions and talks about ways she works with … Continue reading

Posted in Content Marketing, Media Relations, Podcasting, Public Relations | Tagged , , , , , , | 2 Comments

University online pressrooms – best practice examples

University communicators – how is your online pressroom? Is it meeting journalists’ expectations? If your media site is like the average, then according to a new survey your site needs some revamping. A study led by Proactive Report and Press Feed found … Continue reading

Posted in Communications, Media Relations, Public Relations | Tagged , , , , , , , | 6 Comments

Podcast #2 – Media relations tips in a higher education environment

It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and … Continue reading

Posted in Communications, Media Relations, Podcasting, Public Relations, Social Media, Uncategorized | Tagged , , , , | Leave a comment

Disseminating research through earned and owned media

There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to … Continue reading

Posted in Blogging, Education, Learning and development, Media Relations, Personal Branding, Public Relations, Social Media, Thought Leadership | Tagged , , , , , | 1 Comment