Category Archives: Networking

How to do media relations without pitching a story

PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint … Continue reading

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Leveraging online communities and relationships to make big decisions

Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael … Continue reading

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Podcast # 3 – LinkedIn tips for thought leaders

Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer’s opportunities for thought leaders to disseminate their research and connect with other influencers in their … Continue reading

Posted in Communications, Content Marketing, Learning and development, Networking, Personal Branding, Podcasting, Professors, Social Media | Tagged , , , , | Leave a comment

2013 reflections and lessons on launching a consultancy while balancing other responsibilities

2013 will go down as one my most exhilarating and intense years of my life. Starting my own communications consulting company has been a career goal for many years, and I am delighted to be in the position to finally go … Continue reading

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How to organize a media roundtable

Experts and public relations professionals interested in building media relationships + a group of targeted journalists + good food and drink = successful media roundtable. This above formula is a rather simplistic way to go about organizing a media roundtable. … Continue reading

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Networking 101 – Why It Should Be Required Learning, Particularly for Communicators

In today’s world of technology, ignorance is a choice. We have so much knowledge and information at our fingertips. News and analysis about the world around us are just clicks away. So too our potential contacts that can help us … Continue reading

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