Category Archives: Personal Branding

The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

Posted in Blogging, Branding, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations | Tagged , , , | 1 Comment

Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George

“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well … Continue reading

Posted in Blogging, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations | Tagged , , , , , | 3 Comments

Podcast #6 – Millenials, Workforce Needs and Higher Education

How should higher education innovate to meet hiring managers’ expectations of university graduates? Dan Schawbel, an expert on workplace trends and Gen Y careers, addresses these questions on episode six of For Immediate Release on Higher Education. He also delves into … Continue reading

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The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what … Continue reading

Posted in Communications, Content Marketing, FollowFriday, Personal Branding, Professors | Tagged , , , , , | 4 Comments

Leveraging online communities and relationships to make big decisions

Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael … Continue reading

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Podcast # 3 – LinkedIn tips for thought leaders

Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer’s opportunities for thought leaders to disseminate their research and connect with other influencers in their … Continue reading

Posted in Communications, Content Marketing, Learning and development, Networking, Personal Branding, Podcasting, Professors, Social Media | Tagged , , , , | Leave a comment

2013 reflections and lessons on launching a consultancy while balancing other responsibilities

2013 will go down as one my most exhilarating and intense years of my life. Starting my own communications consulting company has been a career goal for many years, and I am delighted to be in the position to finally go … Continue reading

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