Category Archives: Professors

Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.

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Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

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Podcast # 8: Interview with Professor Amanda Sturgill on How to Teach Digital Communications

Odds are that if you studied communications more than five years ago in college / university, much of what you learned then is now completely outdated. There is a good chance that communications students today will say the same thing years from … Continue reading

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Integrating gamification in the classroom: Professor #FollowFriday 5, Steven Johnson

“Professor #FollowFriday” is an editorial series focused on academics’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

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The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal

#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

Posted in Blogging, Branding, FollowFriday, Media Relations, Personal Branding, Professors, Public Relations | Tagged , , , | 1 Comment

Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George

“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well … Continue reading

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The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what … Continue reading

Posted in Communications, Content Marketing, FollowFriday, Personal Branding, Professors | Tagged , , , , , | 4 Comments