Category Archives: Social Media

Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

Posted in Blogging, Branding, Communications, Education, Internal Communications, Learning and development, Public Relations, Social Media, Thought Leadership | Leave a comment

Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

Posted in Communications, Content Marketing, Professors, Public Relations, Social Media, Thought Leadership, Uncategorized | Tagged , , , , | Leave a comment

Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg

Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series “#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an … Continue reading

Posted in FollowFriday, Learning and development, Social Media, Thought Leadership | Tagged , , , | 2 Comments

Podcast 7 – Interview with Eric Schwartzman on How to Create Engaging Online Courses

What are the keys to creating an engaging and educational experience when producing online classes? In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman answers this question.

Posted in Education, Learning and development, Podcasting, Social Media | Tagged , , , , , , | Leave a comment

Podcast #6 – Millenials, Workforce Needs and Higher Education

How should higher education innovate to meet hiring managers’ expectations of university graduates? Dan Schawbel, an expert on workplace trends and Gen Y careers, addresses these questions on episode six of For Immediate Release on Higher Education. He also delves into … Continue reading

Posted in Branding, Personal Branding, Podcasting, Social Media | Tagged , , , | Leave a comment

FIR on Higher Education Podcast – Episode 4: A Discussion with Jonah Berger about Why Things Catch On

Blenders – they are one of least remarkable items out there. However, a series of catchy videos produced by Blendtec generated millions of views. How does this happen? How can you get your content to go viral? Is it by … Continue reading

Posted in Content Marketing, Podcasting, Professors, Public Relations, Social Media, Thought Leadership | Tagged , , , , , , , | Leave a comment

Podcast # 3 – LinkedIn tips for thought leaders

Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer’s opportunities for thought leaders to disseminate their research and connect with other influencers in their … Continue reading

Posted in Communications, Content Marketing, Learning and development, Networking, Personal Branding, Podcasting, Professors, Social Media | Tagged , , , , | Leave a comment