Category Archives: Thought Leadership

Why Public Relations Practitioners Need to Be Organizational Educators

In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch … Continue reading

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Teens, Visual Storytelling and Higher Education Communications

It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out … Continue reading

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Integrating gamification in the classroom: Professor #FollowFriday 5, Steven Johnson

“Professor #FollowFriday” is an editorial series focused on academics’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an … Continue reading

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Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg

Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series “#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an … Continue reading

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FIR on Higher Education Podcast – Episode 4: A Discussion with Jonah Berger about Why Things Catch On

Blenders – they are one of least remarkable items out there. However, a series of catchy videos produced by Blendtec generated millions of views. How does this happen? How can you get your content to go viral? Is it by … Continue reading

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Podcast # 1 – Integrating social media in the executive education classroom

Most every professional wants to generate ideas that make a difference. In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur … Continue reading

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Disseminating research through earned and owned media

There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to … Continue reading

Posted in Blogging, Education, Learning and development, Media Relations, Personal Branding, Public Relations, Social Media, Thought Leadership | Tagged , , , , , | 1 Comment